For the Jeans Road shop in Kehl, AK Lichtdesign developed a tailor-made retail lighting concept. The goal was to optimize product presentation, create clear orientation throughout the sales area, and at the same time establish a modern, inviting atmosphere for customers.

The shop lighting was specifically aligned with Jeans Road’s product range and brand identity. Through precise light guidance, the lighting actively supports the shopping experience, highlights products, and enhances the quality of stay in the sales space.

Challenge

The challenge was to clearly structure different merchandise areas, present products in a high-quality way, and at the same time create a pleasant, glare-free overall ambiance throughout the entire shop.

Solution

The lighting design follows the principles of sales-promoting and flexible retail lighting.

1. Combination of general and accent lighting
   Uniform general lighting provides orientation, while targeted accents effectively showcase products.

2. Targeted merchandise staging
   Lighting highlights collections and supports changing displays.

3. Coordination with textiles
   Light color and intensity are matched to the materials, colors, and surfaces of the merchandise.

4. Execution planning and construction supervision
   Precise technical planning and accompanying implementation ensure consistently high lighting quality.

The result is a clearly structured and atmospheric shop lighting concept that strengthens Jeans Road’s brand impact and sustainably improves the shopping experience.